This edition has been completely updated, and features and two new chapters that bring the materials up-to-date. It is an essential read for those entering the field of retail buying and merchandizing. "THE NEW CHAPTERS ARE: "
- Multiculturalism: Assessing the Product Needs of America's Major Ethnicities.
Buyers and merchandisers must assess the demographics of the various ethnicities to make concrete buying decisions. Also addressed are the different product classifications and how these consumer groups go about purchasing them.
- The Importance of Business Etiquette When Purchasing in Global Markets.
Buyers must be knowledgeable in terms of etiquette when going offshore to meet with the sellers of different products. Attention to this will more than likely render the best terms for the retail merchandising team. Included with this text is a DVD containing a two-part production providing an on-site view of purchasing, planning, and buying, The action progresses from the stages of a buyer planning the purchase, through the buyer visiting the wholesale market, featuring many of the stops made in finalizing the purchase. The footage for the DVD was created in various buyers' premises including the New York City Garment Center, a resident buying office, in showrooms, and in other real-life settings.
