Run It Like a Business

TEDx speaker Aubrey Bergauer—“the Steve Jobs of classical music”—reveals how torun a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals. This foolproof guide shows arts organizations how to reach new levels ofengagement—while always putting the art first. Just because arts organizations are non-profits doesn’t mean they shouldn’t make money; it means the money they make goes back to fund the mission—whether that’s music, visual arts, theatre, dance, or one of many other mediums that enrich our lives. In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There’s no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won’t. Running your arts organization like a business is your path forward to: Grow audiences and keep them coming back again Make our organizations more inclusive Get younger attendees in the seats and on the donor rolls Generate millions more dollars in revenue Continue to create the art we love—without the stress of figuring out how to afford it The for-profit world knows how to achieve success across customer engagement, the user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run it Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the art and its patrons.