Sacred Cows Make the Best Burgers

Change is happening at breakneck speed: the competition is tougher, the customer is more sophisticated, margins are shrinking, entire industries are disappearing, and everybody is downsizing-trying to do more with less.

Leading authorities in the field of change and human performance, Drs. Kriegel and Brandt show you how to keep ahead of these light speed changes, not just keep up. You'll learn how to:

• Round up sacred cows—outdated beliefs and practices—that cost you time and money and stop you from taking advantage of exciting new opportunities.
• Develop the seven traits of Change-Ready people and teams.
• Gain the competitive edge not by competing but by changing the game.
• Create a Change-Ready environment that will encourage innovation and cutting-edge thinking.
• Motivate people to feel excited and positive about change.
• Create "out of the box" solutions for your company and clients... and much more.

An Alternate Selection of Money Book Club

An International Alternate Selection of Book-of-the-Month Club