Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results

Question Based Selling ( QBS(R)) is a commonsense approach to sales, based on the theory that "what" salespeople ask - and "how" they ask - is more important than anything they will ever say. This technique makes sense because in order to present solutions, you first must learn your customer's needs. How? By asking the right questions.
But sales trends have changed since 2000. The best-selling sales book of the moment is "The Challenger Sale: Taking Control of the Customer Conversation" (Dixon/Adamson), and this new edition is an ideal "how-to" guide for that kind of sales approach. It's the practical, hands-on manual for learning how to: --Penetrate more accounts --Establish greater credibility --Motivate different types of buyers --Close more sales - faster