Slaying the Standard

Forget the jargon, ditch the fluff. This is not a feel-good manifesto, or a TED Talk in hardcover. SLAYING THE STANDARD is a battle-tested, brutally clear operating system for anyone serious about raising the bar, in life, in work or war.

Antonio Iozzo, - billionaire entrepreneur, fighter and reformer - doesn't preach from the mountaintop, he writes from the trenches. Born in South Africa, forged through failure, betrayal, and addiction recovery, Iozzo built his companies by tearing mediocrity out at the root. This book shows you how he did it, and how you can too.

But don't expect motivation, expect method.

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