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Strategic Marketing 3e

Theory And Application For Competitive Advantage

R 469.00−12%

5.0(2)

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Average: R 563.19
Lowest seen: R 469.00
Highest seen: R 699.00
Last change: -R 230.00
First indexed: 05 Apr 2022
Retailer: Takealot

Description

What social responsibility do you have as a strategic marketer? How do you deal with the unique southern African context from a strategic marketing perspective? What is the role of a corporate brand? How do you drive product innovation?

The purpose of Strategic marketing: Theory and application for competitive advantage 3e is to provide a truly strategic, yet practical management perspective of strategic marketing, rooted in the realities of Africa in general and southern Africa in particular. The textbook deals with the formulation of strategic marketing objectives as well as the necessary theoretical approaches. It covers the analysis of the environment and applies and evaluates marketing concepts through southern African case studies.
Features
The textbook was developed by authors from both industry and academia
The content is truly South African with relevant local examples and cases
The content is practical in terms of the frameworks to guide strategic marketing analysis and implementation, yet strongly rooted in theoretical principles
The textbook provides a clear understanding as to how each topic fits into a strategic marketing plan.