Strategy by Design
Strategy by Design - A Process of Strategy Innovation (Hardcover)
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Description
"One of the major problems facing business leaders today is how to reinvent their business to survive and excel. Yet, strategy innovations remain elusive to many, and there has yet to be a widely accepted theory on how to achieve the success of trendsetters such as Apple or Cirque du Soleil. Strategy by Design illustrates how to use many of the principles, processes, and tools of the design profession to create innovative breakthrough organizational strategies."--BOOK JACKET.
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