- Average
- R 619.00
- Lowest seen
- R 619.00
- Highest seen
- R 668.00
- Last change
- R 49.00
- First indexed
- 09 Oct 2026
- Retailer
- Takealot
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Description
Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand" a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn:
the new definition of brand
the five essential disciplines of brand-building
how branding is changing the dynamics of competition
the three most powerful questions to ask about any brand
why collaboration is the key to brand-building
how design determines a customer's experience
how to test brand concepts quickly and cheaply
the importance of managing brands from the inside
220-word brand glossary
