The Changing Face of Multinationals in South East Asia

Examines how and why corporate strategy, structure and culture is continuing to change markedly in Southeast Asia.
This volume examines how and why corporate strategy, structure and culture is continuing to change markedly in Southeast Asia. Among the issues that have forced widespread changes in the region are the economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation and transparency measures, the rise in "corporate governance" and political developments among the targeted countries. Specifically this book discusses the changing nature of MNC business culture, strategy and practice in the ASEAN regional trading bloc. This comprises Thailand, Vietnam, Myanmar, Lao PDR, Malaysia, Singapore, Indonesia, Brunei and the Philippines. This book seeks to provide a detailed account of how and why these organisations are evolving and restructuring in the post-economic crisis era. Multiple in-depth case studies are incorporated from the point of view of participants and, as such, theory is subordinated to the discussions of practice.