The Culting of Brands
The Culting of Brands - Turn Your Customers into True Believers (Paperback, 4th Revised edition)
R 582.00
Loot · checked 16 days ago
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- R 582.00
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- R 582.00
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- R 582.00
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- R 0.00
- First indexed
- 25 Sep 2026
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- Loot
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Description
An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. Reprint.
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