The Financial Times Guide To Social Media Strategy

Despite 80% of business leaders thinking it important to make the most of social media, 70% admitted that their efforts are currently ineffective - CMI SURVEY.

This business book is great for leaders, middle managers and entrepreneurs interested in the following categories:

• SOCIAL MEDIA
• MARKETING
• LEADERSHIP
• BRANDING
• NETWORKING

The FT Guide to Social Media Strategy will help you understand how social media works, how to use it to build your networks and deliver business growth.