The Handbook of Qualitative and Quantitative Content Analysis

Translated from German, The Handbook of Qualitative and Quantitative Content Analysis is a comprehensive handbook which offers an application-orientated introduction to qualitative and quantitative content analysis.

The book provides explanations for beginners on how to select an appropriate qualitative or quantitative content analysis method for their research endeavour depending on their research interest and data size. Part 1 defines analysis techniques and highlights possibilities and limitations of content analysis in the social sciences. Part 2 introduces digitally assisted and semi-automated techniques, and Part 3 introduces the automated techniques of correspondence analysis, sentiment analysis, and topic modelling. Each of these sections are enriched with extensive examples and cover a range of software applications, including AntConc, MAXQDA, Python, RStudio, and VosViewer.

This is the ideal resource for anyone interested in research methods across the social sciences, humanities, and data sciences.