The Hidden Persuaders
The Hidden Persuaders (Paperback)
R 383.00
Loot ยท checked 23 days ago
- Average
- R 383.00
- Lowest seen
- R 350.00
- Highest seen
- R 418.00
- Last change
- R 17.00
- First indexed
- 04 Jun 2024
- Retailer
- Loot
Description
Originally published in 1957, 'The Hidden Persuaders' is Vance Packard's pioneering work exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, by advertisers to secretly manipulate mass desire for consumer goods and products.