The Leader's Guide to Storytelling

How leaders can use the right story at the right time to inspire change and action

This revised and updated edition of the best-selling book "A Leader's Guide to Storytelling" shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains "how" you can learn to tell the right story at the right time.Stephen Denning has won awards from "Financial Times," The Innovation Book Club, and 800-CEO-READ"The" book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for changeStephen Denning offers a hands-on guide to unleash the power of the business narrative.