
The Master Switch
The Master Switch - The Rise and Fall of Information Empires (Paperback)
R 515.00
Loot ยท checked Today
- Average
- R 513.00
- Lowest seen
- R 513.00
- Highest seen
- R 515.00
- Last change
- R 2.00
- First indexed
- 24 Sep 2026
- Retailer
- Loot
Description
It is easy to forget that every development in the history of the American information industry--from the telephone to radio to film--once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominated by a monopolist or cartel. In this pathbreaking book, Tim Wu asks: will the Internet follow the same fate? Could the Web--the entire flow of American information--come to be ruled by a corporate leviathan in possession of "the master switch"?
Analyzing the strategic maneuvers of today's great information powers--Apple, Google, and an eerily resurgent AT&T--Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire. He shows how a battle royale for Internet's future is brewing, and this is one war we dare not tune out.
Analyzing the strategic maneuvers of today's great information powers--Apple, Google, and an eerily resurgent AT&T--Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire. He shows how a battle royale for Internet's future is brewing, and this is one war we dare not tune out.