The Natural Advantage of Nations

This collection of amazing work, based on rigourous academic and practical research, brings together an overview of the 21st-century business case for sustainable development (Business Opportunities), incorporates innovative technical, structural and social advancements (Innovation), and explores the role of governance to lead and underpin business and communities in the shift towards a sustainable future (Governance). The editorial team from The Natural Edge Project have studied and incorporated the works of over 30 of the world's leaders in sustainability. This book combines the lessons of competitive advantage theory and practice, such as the works of Michael Porter, with the sustainability paradigm in light of the important developments in economics, innovation, business and governance over the last 30-50 years. Far from being in conflict with economics and business practice this book shows how we can maximize the well being of society and the environment and drive innovation in an increasingly competitive world. The book and an extensive companion web site are significant resources that offer core information for all those working on and in the new sustainable economy.