The New Business Road Test

Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.

Now in its fifth edition, The New Business Road Test is the essential handbook for anyone wanting to launch a start-up.

Feel calm, confident and in control –whatever you’re doing, wherever you are.

• New edition of the classic book for entrepreneurs – revised and with a classic, modern look.
• Free app – John will make the app free for this edition to help promote book sales.
• Highly practical – the ‘seven domains’ framework is easy to use and gives investors the key issues to examine before they invest.
• Research driven – John teaches MBA students at London Business School and is well thought of in the entrepreneurial community.