The Really Good Idea Test

Working through 7 practical steps, you will be able to identify and reduce your biggest risks so you can get evidence-based confidence to move forward:

• Do you have a new product or business idea but don’t know where to start?
• Do you want to know if your idea works before you’ve wasted too much time or money?
• Do you want to harness the power of lean thinking to move quicker and faster?

The Really Good Idea Test gives you a step-by-step plan gather evidence, so you can develop and improve your idea.

Step 1. My hypothesis is that ...
Step 2. I already have evidence that ….
Step 3. The most crucial evidence I now need is ...
Step 4. To get that evidence I am going to …
Step 5. And get the answers to these questions …
Step 6. My hypothesis is right if …
Step 7. I now know that …

Follow the 7 steps to talk to customers, work through the riskiest assumptions and work out if your idea is worth pursuing.