The Routledge Handbook of Language and Persuasion

This handbook provides a wide-ranging, authoritative and cutting-edge overview of language and persuasion. Featuring a range of international contributors, the handbook outlines the basic materials of linguistic persuasion-sound, words, syntax, and discourse and the rhetorical basics that they enable, such as appeals, argument schemes, arrangement strategies and accommodation devices.

Building on this, the book details the dimensions and implications of language and persuasion in biological terms and analyses various contexts of persuasion in the different domains and media that constitute contemporary sites of persuasion.

Concluding with a section on future directions in scholarship and highlighting new computational methodologies for language analysis, this handbook is essential reading for those researching and studying persuasion in the areas of language, linguistics, communication, rhetoric, discourse studies and media and journalism.