The Social License
The Social License - How to Keep Your Organization Legitimate (Hardcover)
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Business and government leaders need to understand how they gain, and how they might lose, legitimacy, in order to operate in the emerging economies and new forms of democracy of tomorrow.
Based on thirty years of first-hand experience, this distinctive and direct guide to legitimacy in business focuses on the new benchmark of a 'Social License to Operate'. Drawing on examples of what is and isn't working in the field of corporate responsibility, including BP in the Gulf of Mexico, Shell in Nigeria, the leadership of The Body Shop, and the economic opening of Burma, readers will be offered an insight to how the social license to operate is transforming power relationships.
Based on thirty years of first-hand experience, this distinctive and direct guide to legitimacy in business focuses on the new benchmark of a 'Social License to Operate'. Drawing on examples of what is and isn't working in the field of corporate responsibility, including BP in the Gulf of Mexico, Shell in Nigeria, the leadership of The Body Shop, and the economic opening of Burma, readers will be offered an insight to how the social license to operate is transforming power relationships.
