The Strategy and Tactics of Pricing
The Strategy and Tactics of Pricing - International Version (Paperback, International ed of 5th revised ed)
R 110.00
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- 27 Sep 2026
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Description
For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically--rather than simply calculate pricing based on product and profit--in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.
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