Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising
Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising (Paperback)
R 2 195.00
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- 29 Sep 2026
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Description
Frankfurt/M., Berlin, Bern, Bruxelles, New York, Oxford, Wien. Kulturwissenschaftliche Werbeforschung. Bd. 3 Herausgegeben von Hartmut Schroder