Winning At Innovation
Winning At Innovation - The A-to-F Model (Hardcover)
R 787.00
Loot ยท checked 27 Sep 2026
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Description
Innovation is a responsibility normally assigned to R & D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. Philip Kotler and Fernando Trias de Bes together present a revolutionary model for innovation.Shortlisted for CMI Management Book of the Year, Innovation and Entrepreneurship section.
