Words That Work
Words That Work - It's Not What You Say, It's What People Hear (Paperback, Revised, Update)
Loot · checked 24 days ago
- Average
- R 449.00
- Lowest seen
- R 386.00
- Highest seen
- R 466.00
- Last change
- -R 10.00
- First indexed
- 01 Jun 2024
- Retailer
- Loot
Each price is from PriceFind's last check of that retailer. Follow the link for the live price.
Description
In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.
Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."
If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Similar products
Loot
Economix
Loot
Powerful Phrases for Dealing with Difficult People
Takealot
The Complete Works of Florence Scovel Shinn
5.0(6)
Takealot
The Complete Works of Florence Scovel Shinn: The Game of Life and How to Play It; Your Word is Your Wand; The Secret Door to Success; and The Power of
Loot