Essentials of Marketing
Essentials of Marketing (Paperback, 6th Edition)
R 304.00
Loot · checked 27 Sep 2026
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- 15 Aug 2022
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Description
This edition of Essentials of Marketing once again has a hands-on approach, giving practical explanations of the marketing principles in a business. A number of fundamental aspects of marketing are explained in a logical and understandable way, from the environment in which a business operates to the development of an integrated marketing strategy.
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