Essentials Of Marketing
Essentials Of Marketing (Paperback, 5th Edition)
R 464.00
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- 25 Sep 2026
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Description
Understanding the customer, identifying opportunities and threats in the market and integrating the elements of marketing in a suitable and winning combination are all paramount to the survival of organisations in the 21st century. Essentials of Marketing explains the fundamental aspects of marketing alike. It is a must-have resource for those responsible for keeping their organisations abreast with the latest developments in the marketing environment.
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