- Average
- R 398.99
- Lowest seen
- R 309.00
- Highest seen
- R 459.00
- Last change
- -R 150.00
- First indexed
- 13 Sep 2025
- Retailer
- Takealot
Description
Marketing Research (5th Edition) offers a practical and accessible introduction to the principles and processes of marketing research, tailored for South African students and professionals. Covering a broad range of topics such as research design, data collection, analysis, and interpretation, the book emphasizes real-world applications in local business contexts. Updated with current case studies and examples, it serves as a valuable resource for learners aiming to make informed marketing decisions based on reliable research insights.
What's in the box
1 x Book
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